The virtual and the valuable

Generally speaking, we want to be in the ‘in-group’, because it will make us feel stronger and like we have a definite place in the world. The in-group protects its status, and the self esteem of those on the outside is damaged because it attacks their sense of belonging. That’s where cliques come from. That’s what happened due to the tagging element of the campaign- although the intention was to use tagging to spread the word about the campaign, it also created an ‘in-group’ - or rather many different in-groups - resulting in others understandably feeling excluded.

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Drowning in Information

On average, we touch our phones 2,617 times a day. In our browsing, it seems we are digesting 285 pieces of content every day – in words, that’s equivalent to a novel. And it’s not just us, our kids are spending on average 6 and a half hours a day in front of screens.

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