The virtual and the valuable

Generally speaking, we want to be in the ‘in-group’, because it will make us feel stronger and like we have a definite place in the world. The in-group protects its status, and the self esteem of those on the outside is damaged because it attacks their sense of belonging. That’s where cliques come from. That’s what happened due to the tagging element of the campaign- although the intention was to use tagging to spread the word about the campaign, it also created an ‘in-group’ - or rather many different in-groups - resulting in others understandably feeling excluded.

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In It Together

Pregnancy for many couples is the first time that your lives may take different routes. Whether or not you choose to (or are able to) take time away from work after the birth, only you can carry that baby and bring it into the world.

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Without Walls

While the influence you already have on your developing baby may feel a little intimidating to you, it also reflects just how important you are. From a single woman, you are becoming a mother – a role revered throughout history. While it may not always seem that way now, when the role of a mother has become both devalued and idealised, you are joining the ranks of the matriarchs. Being a mother brings ideas of an awesome force, unbreakable bonds and fierce protection. There’s a reason it’s not Father Nature.

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